I’m on the mailing list of Don’s preferred brand of unmentionables. They’re one of those annoying companies who email pretty much daily.

All week they’ve been pimping a 25% off everything sale. And Don being in need of supplies, I pulled the trigger on a reasonably substantial purchase on the last morning of the sale.

That afternoon, less than 10 hours after my purchase, the brand emailed advising that now everything was 50% off.

I hate being *that* person, but I was so infuriated that I sent a strongly worded email expressing my disappointment. Much like daily emails**, I really loathe this marketing approach. For every customer that is delighted to save 50%, you’ve got another one who feels like an idiot because they fell for the last day of a 25% off sale. And who is really motivated not to buy from you again.

2904 days

xxx

** Yes, I really should unsubscribe