The Duck’s newsletter arrived in my inbox today and contained: pimping of new supporter merch; chatter about the training session where everyone wore their junior guernsey; and a mention of how the coach was somewhat displeased with the performance in the last match (you may remember the rainbow of “our team sucks”)

(transcript for the un-image enabled: Sydney Swans midfielder Josh Kennedy says coach Paul Roos’ assertion that the team lacked effort in its round nine loss to Fremantle struck a nerve with the playing group.)

The playing group?

Whatever happened to a team?

Perhaps, that goes some way to explaining why they are playing so appallingly. Comms/Marketing-speak will truly be the death of everything that is right and good.

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