excerpt from a trade magazine at the office (April 2004)

Global fast food giant McDonald’s is to launch a range of children’s clothing and complementary lines in North America and western Europe, according to overseas reports.

The range – to be called McKids – will be designed, made and distributed by Chinese firm Shanghai Longhurst.

The McKids line of products will also include toys, videos, DVDs and books.

In a statement McDonald’s said the clothing is intended to offer quality fabrics in styles that will endure “season after season”.

Larry Light, McDonald’s global chief marketing officer, said the move exemplified “a new thinking”.